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English or Brazilian Portuguese?

When I started this blog I faced a dilemma. Should it be in English or in Brazilian Portuguese?

In Brazilian Portuguese, my mother tongue, it would be easier to write. I would make fewer mistakes and it would probably take me less time (and effort). I can also use more local expressions that would make my text more natural.

In English I would (potentially) reach much more readers. Since I don’t like to loose time, reaching more people seems to be a greater return on investment.

As most of my friends and colleagues read English, I’ll keep the “better ROI” approach. If you are a reader and you’ll facing difficulties with this approach or would like me to change to Brazilian Portuguese, please drop me a comment.

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